The 90-Day Authority Content Calendar for Real Estate
Follow this plan to ensure your site stays the "most knowledgeable" source in your market. Each week builds on the last, from trust foundations to digital PR at scale.
Foundations & Trust
Weekly Topics
- 1Why DR is a lie (focus on Topical Relevance)
- 2How to Audit your Realtor Website for "Link-Worthiness"
- 3The danger of "Niche Edits" in Real Estate
- 4Case Study: How we ranked a Dallas Brokerage in 6 months
Technical & IDX
Weekly Topics
- 1Is your IDX "Spiderable"? (The Tech Check)
- 2Link Building for Developers vs. Agents
- 3How to use "Neighborhood Clusters" as Link Magnets
- 4The ROI of a $500 Real Estate Backlink
Digital PR & Scale
Weekly Topics
- 1How to "Newsjack" Real Estate Market Reports for Links
- 2Pitching Inman and Realtor.com: A Guide
- 3The Future of AI in Real Estate Search
- 4Monthly Round-up: The 2026 Real Estate SEO State of the Union
Calendar at a Glance
| Month | Theme | Weekly Topics |
|---|---|---|
| Month 1 | Foundations & Trust |
|
| Month 2 | Technical & IDX |
|
| Month 3 | Digital PR & Scale |
|
How to Use This Calendar
Step 1: Publish one article per week following the topic order above. Each piece should be 1,500+ words with data citations and internal links to your service pages.
Step 2: After publishing each Month 1 article, share it on LinkedIn and in relevant real estate Facebook groups to build initial social signals.
Step 3: Use the Month 3 "Newsjacking" articles as digital PR pitches to earn high-authority editorial backlinks from industry publications.
The goal: By day 90, your site has 12 high-quality, interlinked authority articles, establishing you as the definitive resource in your market.
Want Us to Execute This Calendar for You?
We build the backlinks. You focus on closing deals. Let's discuss how our backlink packages accelerate every piece of content you publish.
Related Resources
Written by
Oge Nwaozuzu
SEO specialist with 20+ years of experience in link building and real estate websites. Founder of Real Estate Backlinks, helping agents and brokers improve their search visibility through white-hat, niche-relevant link building.
Learn more about Oge →