How to Do SEO for a Real Estate Website

    To do SEO for a real estate website, work through these six steps in order.

    1. Choose the searches you want to win, usually a service plus a place, such as "homes for sale in [your area]".
    2. Give each one its own page with a clear title, heading and useful local detail.
    3. Fix the basics: fast loading, a mobile-friendly layout, and pages Google can crawl.
    4. Claim and complete your Google Business Profile, and keep your name, address and phone number identical everywhere.
    5. Publish helpful content that answers buyers' and sellers' questions about your area.
    6. Earn links from other relevant property websites, because they show Google your site is trusted.

    Expect results to build over months, not weeks. For the full checklist, see our real estate website SEO audit.

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