What Does SEO Mean in Real Estate?

SEO in real estate means search engine optimization: the work that helps an agent's or brokerage's website appear in Google when buyers and sellers search for homes, agents or neighborhood information. SEO stands for search engine optimization, and in real estate it covers three things. First, the website itself: fast pages, clear listing and area pages, and content that answers local questions. Second, local signals, such as a complete Google Business Profile and the same name, address and phone number across directories. Third, backlinks, which are links from other websites that tell Google your site can be trusted. Unlike paid ads, SEO keeps bringing visitors after the work is done. To see what the work involves step by step, read how to do SEO for a real estate website.