Interactive Tool
Real Estate Link Building Checklist
The real estate link building checklist most agents never finish. Tick off 30 high-impact tasks across 5 categories, track your progress live, and copy your remaining to-do list in one click.
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Foundation Links
Local Authority Links
Industry and Partner Links
Content and Outreach Links
Assets and Monitoring
Your Remaining To-Do List
30 tasks left to build your real estate backlink profile.
Foundation Links
- Claim and fully complete your Google Business Profile
- Submit your site to Zillow with your website URL
- Submit your site to Realtor.com with your website URL
- Submit your site to Redfin with your website URL
- List your business on Yelp with a link to your site
- List your business on Bing Places with a link to your site
Local Authority Links
- Get listed on your local Chamber of Commerce website
- Sponsor a local charity or community event for a sponsor page link
- Submit your site to your city or county business directory
- Reach out to your local newspaper about a real estate story featuring you
- Join a local business association that lists members with links
- Get listed on your local neighbourhood or HOA website
Industry and Partner Links
- Ask your mortgage broker partners to add you to their referral page
- Ask local home inspectors to list you as a preferred agent
- Ask local solicitors or conveyancers to link to your site
- Ask local interior designers or stagers to link to your site
- Get listed on a real estate franchise or association member directory
- Reach out to complementary local businesses for a preferred partners page exchange
Content and Outreach Links
- Publish at least one guest post on a real estate blog
- Identify and replace one broken link on a relevant local website
- Respond to a HARO or Featured.com journalist query with a real estate angle
- Get your agency listed in a "best real estate agents in [city]" listicle
- Appear as a guest on one real estate or local business podcast
- Submit a data-based press release to a local news outlet
Assets and Monitoring
- Create one linkable asset (calculator, neighbourhood guide, or market report)
- Launch your linkable asset on Product Hunt or Betalist
- Set up Google Search Console and check your links report
- Set up Ahrefs or Semrush alerts for new and lost backlinks
- Audit your anchor text distribution for over-optimisation
- Build internal links from your highest-authority pages to your money pages