Domain Authority (DA): Real Estate SEO Glossary Definition

Quick definition: Domain Authority is Moz's 1-100 score predicting how well a website will rank in Google.

What it means

Domain Authority (DA) is a third-party metric created by Moz. It is calculated from the quantity and quality of backlinks pointing to a domain, plus other signals.

DA is logarithmic, so moving from DA 20 to 30 is far easier than moving from DA 60 to 70. It is best used as a relative comparison against direct competitors, not as an absolute ranking predictor.

Why it matters for real estate SEO

Most outreach platforms gate guest post opportunities at DA 30+. For real estate agents, getting from DA 10 to DA 25 in 6-12 months is a realistic, high-impact goal.

Related guides

Related terms

Domain Rating (DR)

Domain Rating is Ahrefs' 0-100 score measuring the strength of a website's backlink profile.

Backlink

A backlink is a link from another website pointing to yours, acting as a vote of confidence to Google.

Link Velocity

Link velocity is the rate at which a website acquires new backlinks over time.

SERP (Search Engine Results Page)

A SERP is the page Google displays after a user types a query.

Need backlinks that signal real estate authority to Google? Our niche packages are built specifically for agents and brokers.