Glossary Term
Link Velocity
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Quick definition: Link velocity is the rate at which a website acquires new backlinks over time.
What it means
Link velocity measures backlinks gained per week or month. Google watches velocity for unnatural spikes (e.g., 500 new links in one week) that suggest paid link schemes.
Natural velocity grows gradually and correlates with brand mentions, PR, and content publishing cadence.
Why it matters for real estate SEO
Sudden link spikes are the most common trigger for SpamBrain demotions. Drip-feed link delivery (5-15 links per week) protects against velocity-based penalties.
Related guides
Related terms
Backlink
A backlink is a link from another website pointing to yours, acting as a vote of confidence to Google.
Anchor Text
Anchor text is the visible, clickable words inside a hyperlink.
Domain Authority (DA)
Domain Authority is Moz's 1-100 score predicting how well a website will rank in Google.
Domain Rating (DR)
Domain Rating is Ahrefs' 0-100 score measuring the strength of a website's backlink profile.
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