Glossary Term
Guest Posting
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Quick definition: Guest posting is publishing an article on someone else's website in exchange for a backlink.
What it means
Guest posting (or guest blogging) involves writing original content for a third-party publication. The author bio or contextual mention typically includes a link back to the author's site.
Google accepts guest posting as a legitimate link-building tactic when posts are high-quality and placed on relevant sites, not on link farms.
Why it matters for real estate SEO
Guest posts on niche real estate publications and local-news sites are among the highest-quality backlinks available to agents. Quality matters far more than volume.
Related guides
Related terms
Backlink
A backlink is a link from another website pointing to yours, acting as a vote of confidence to Google.
Anchor Text
Anchor text is the visible, clickable words inside a hyperlink.
Domain Authority (DA)
Domain Authority is Moz's 1-100 score predicting how well a website will rank in Google.
Domain Rating (DR)
Domain Rating is Ahrefs' 0-100 score measuring the strength of a website's backlink profile.
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