Glossary Term

    Local Pack (Map Pack)

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    Quick definition: The Local Pack is the block of 3 Google Business Profile listings shown above organic results for local queries.

    What it means

    Also called the Map Pack or 3-Pack, this feature appears for queries with local intent (e.g., "real estate agent near me"). It displays 3 businesses with map pins, ratings, and contact details.

    Map Pack appearances are driven by Google Business Profile optimization, proximity to the searcher, review velocity, and citation consistency, not traditional on-page SEO.

    Why it matters for real estate SEO

    Map Pack listings sit above the regular results for most local searches. For most agents, ranking in the Map Pack matters more than ranking #1 organically.

    Related guides

    Related terms

    NAP Consistency
    NAP Consistency means your business Name, Address, and Phone are identical across every directory and citation.
    SERP (Search Engine Results Page)
    A SERP is the page Google displays after a user types a query.
    Citation
    A citation is any online mention of your business name, address, and phone, with or without a link.
    Backlink
    A backlink is a link from another website pointing to yours, acting as a vote of confidence to Google.

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