Glossary Term
NAP Consistency
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Quick definition: NAP Consistency means your business Name, Address, and Phone are identical across every directory and citation.
What it means
NAP stands for Name, Address, Phone. NAP consistency means these three pieces of information match exactly (down to "St" vs "Street") across your website, Google Business Profile, and every directory listing.
Google uses NAP matching to verify business legitimacy. Inconsistencies suggest different businesses, fragmenting trust signals.
Why it matters for real estate SEO
Inconsistent NAP is the #1 cause of missing Local Pack rankings. Cleaning up NAP across 30-50 citations often produces visible ranking lifts within 30-60 days.
Related guides
Related terms
Local Pack (Map Pack)
The Local Pack is the block of 3 Google Business Profile listings shown above organic results for local queries.
Citation
A citation is any online mention of your business name, address, and phone, with or without a link.
Backlink
A backlink is a link from another website pointing to yours, acting as a vote of confidence to Google.
Domain Authority (DA)
Domain Authority is Moz's 1-100 score predicting how well a website will rank in Google.
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