Glossary Term

    E-E-A-T

    Last updated:

    Quick definition: E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, Google's quality framework.

    What it means

    E-E-A-T is the framework Google's human Search Quality Raters use to evaluate page quality. The first E (Experience) was added in 2022 to reward firsthand knowledge.

    For real estate, E-E-A-T is signaled through verified author bios, license numbers, transaction counts, client testimonials, physical office addresses, and professional credentials (NAR, NAEA).

    Why it matters for real estate SEO

    Real estate is a YMYL (Your Money Your Life) category, so E-E-A-T weighting is heavier than average. Pages without clear author expertise routinely lose to those that display it.

    Related guides

    Related terms

    YMYL (Your Money Your Life)
    YMYL refers to topics that affect financial, health, safety, or life decisions, which Google holds to higher quality standards.
    Topical Authority
    Topical authority is how comprehensively your site covers a subject area in Google's eyes.
    Backlink
    A backlink is a link from another website pointing to yours, acting as a vote of confidence to Google.
    Domain Authority (DA)
    Domain Authority is Moz's 1-100 score predicting how well a website will rank in Google.

    Need backlinks that signal real estate authority to Google? Our niche packages are built specifically for agents and brokers.

    Back to full glossaryView Packages
    Chat with us!