Glossary Term
Topical Authority
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Quick definition: Topical authority is how comprehensively your site covers a subject area in Google's eyes.
What it means
Topical authority is built by publishing deep, interconnected content that covers a topic from every angle. A site with 50 well-researched neighborhood guides outranks a site with 200 thin city pages.
Google's Helpful Content System explicitly rewards topical depth and penalizes shallow coverage.
Why it matters for real estate SEO
For real estate agents, focusing on 1-2 hyperlocal topics (e.g., one suburb plus one property type) builds topical authority faster than spreading thin across 20 areas.
Related guides
Related terms
E-E-A-T
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, Google's quality framework.
Long-Tail Keyword
A long-tail keyword is a specific search query of 4+ words with lower volume but higher purchase intent.
Backlink
A backlink is a link from another website pointing to yours, acting as a vote of confidence to Google.
Domain Authority (DA)
Domain Authority is Moz's 1-100 score predicting how well a website will rank in Google.
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