Glossary Term
Long-Tail Keyword
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Quick definition: A long-tail keyword is a specific search query of 4+ words with lower volume but higher purchase intent.
What it means
Long-tail keywords are longer, more specific phrases like "3 bedroom condos for sale in Brickell with pool" rather than "Miami condos".
They have lower search volume individually but collectively make up the majority of search traffic.
Why it matters for real estate SEO
Long-tail searches show clearer intent and face less competition. For new real estate sites, long-tail is the most realistic path to traffic.
Related guides
Related terms
Search Intent
Search intent is the underlying reason behind a query: informational, navigational, commercial, or transactional.
Topical Authority
Topical authority is how comprehensively your site covers a subject area in Google's eyes.
Backlink
A backlink is a link from another website pointing to yours, acting as a vote of confidence to Google.
Domain Authority (DA)
Domain Authority is Moz's 1-100 score predicting how well a website will rank in Google.
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