Glossary Term
Rich Results
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Quick definition: Rich results are enhanced search listings with extra visual elements like ratings, images, or FAQ accordions.
What it means
Rich results (formerly rich snippets) are powered by schema markup. Common types in real estate include star ratings, FAQ accordions, image carousels, and price ranges.
They occupy more SERP real estate and significantly increase click-through rate.
Why it matters for real estate SEO
Rich results can make a page stand out at the same ranking position. Schema is one of the cheapest, fastest SEO wins available.
Related guides
Related terms
Schema Markup
Schema markup is structured code added to a webpage that helps Google understand its content.
SERP (Search Engine Results Page)
A SERP is the page Google displays after a user types a query.
Backlink
A backlink is a link from another website pointing to yours, acting as a vote of confidence to Google.
Domain Authority (DA)
Domain Authority is Moz's 1-100 score predicting how well a website will rank in Google.
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