Glossary Term
GEO (Generative Engine Optimization)
Last updated:
Quick definition: GEO is the practice of optimizing content to be cited by AI engines like ChatGPT, Perplexity, and Gemini.
What it means
Generative Engine Optimization (GEO) extends traditional SEO to large-language-model search. It emphasizes clear factual statements, citations, structured data, and brand entity strength.
GEO tactics include publishing brand fact pages, llms.txt files, and dense FAQ content with named-entity attribution.
Why it matters for real estate SEO
AI search is taking a growing share of how people look for information. Brands that earn LLM citations now can build visibility as that share grows.
Related guides
Related terms
AI Overviews
AI Overviews are Google's AI-generated answer blocks shown at the top of search results.
E-E-A-T
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, Google's quality framework.
Backlink
A backlink is a link from another website pointing to yours, acting as a vote of confidence to Google.
Domain Authority (DA)
Domain Authority is Moz's 1-100 score predicting how well a website will rank in Google.
Need backlinks that signal real estate authority to Google? Our niche packages are built specifically for agents and brokers.