Glossary Term
Pillar Page
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Quick definition: A pillar page is a long, complete page that covers a broad topic and links out to deeper sub-pages.
What it means
Pillar pages anchor a content hub. They typically run 3,000-8,000 words, cover every subtopic at a summary level, and link to dedicated cluster pages for each subtopic.
The pillar/cluster model is the most reliable architecture for building topical authority in 2026.
Why it matters for real estate SEO
For real estate agents, a "Complete Guide to [City] Real Estate" pillar with 15-25 supporting cluster pages typically outranks scattered standalone posts within 6-9 months.
Related guides
Related terms
Topical Authority
Topical authority is how comprehensively your site covers a subject area in Google's eyes.
Internal Linking
Internal linking is the practice of linking between pages on your own website.
Backlink
A backlink is a link from another website pointing to yours, acting as a vote of confidence to Google.
Domain Authority (DA)
Domain Authority is Moz's 1-100 score predicting how well a website will rank in Google.
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