Structured Data Definition: What It Means for Real Estate SEO

Quick definition: Structured data is code added to a webpage that helps search engines understand the content, enabling rich results like FAQ accordions, star ratings, and property listing cards in Google search results.

What it means

Structured data follows the Schema.org vocabulary and is most commonly implemented as JSON-LD in the page <head>. It explicitly labels content as a Person, Product, FAQ, Review, RealEstateListing, or other entity type.

Google uses structured data to power rich results, knowledge panel facts, and entity recognition for AI-driven features like AI Overviews.

Why it matters for real estate SEO

Real estate listing pages with proper RealEstateListing and Offer schema can appear in Google's native property results, dramatically improving visibility against Zillow and Realtor.com. FAQ schema also expands SERP real estate for agent service pages.

Related guides

real estate link building

Related terms

Schema Markup

Schema markup is structured code added to a webpage that helps Google understand its content.

Rich Results

Rich results are enhanced search listings with extra visual elements like ratings, images, or FAQ accordions.

E-E-A-T

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, Google's quality framework.

Backlink

A backlink is a link from another website pointing to yours, acting as a vote of confidence to Google.

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